FirstBank Ghana has announced the signing of the award winning Reggae and Dancehall recording artiste, songwriter and performer, Samini as ambassador of its new product, quick banking *894#.

Samini will be featured in a gripping integrated advertising campaign for the quick banking *894# product which will run on radio, print and online channels.

Africa1 Media, Samini’s management company expressed incredible excitement about FirstBank Ghana’s partnership with Samini. The company was optimistic that the partnership will yield amazing results for both brands.

Samini, the quick banking *894# product ambassador said “FirstBank Ghana has a rich heritage of being a constant financial partner throughout its customers’ lives and I am thrilled to work in partnership with the bank.” While stating that the product ambassadorial collaboration is sure to be a winner, Samini said “more importantly, I urge you to dial *894# now to enjoy easy and simple banking.”

Quick Banking *894# is a mobile application that enables customers to conduct banking on their mobile phone wherever they are at any time. Customers dial *894#, follow the prompts to enroll and activate for quick and easy banking.

In a statement, Victor Yaw Asante, FirstBank Ghana Managing Director was delighted that the bank partnered with Samini. He noted that with a career spanning over twenty years and amassing multiple awards, the Samini brand has been instrumental in the growth of several brands. Mr. Asante was convinced that as Product Ambassador of quick banking *894#, Samini will in no small measure, contribute immense value to the FirstBank brand.

The FirstBank Ghana MD disclosed that the FirstBank of Nigeria Limited subsidiary in Ghana is continuing its quest to endear the brand to its stakeholders in the Ghanaian market. “This is because we take pride in being exclusively customer-centric and we go to great lengths to put the needs of our customers at the heart of our business. Our commitment is to set the gold standard of customer experience and excellence in financial services solutions. Since 1894, our brand has developed a unique culture of making the people we serve our utmost priority and today, we reinforce our application of this culture, even as we provide unrivalled value to all our customers during this integrated advertising campaign and beyond.”

Mr. Victor Yaw Asante called on Ghanaians and businesses to take full advantage of FirstBank’s distinctive values and rich heritage which has made its brand a leading African brand and one of the most credible financial institutions on the globe.

Emmanuel Andrews Samini,             Victor Yaw Asante

FirstBank Ambassador                        FirstBank Ghana MD