Our Brand
The FirstBank Corporate Identity Refresh
As a brand of fortitude, strength and innovation in the Nigerian financial sector, following its adoption of a holding company structure, FirstBank on 27 January 2014, unveiled a refreshed corporate identity (including that of all its subsidiaries) designed to reflect the company’s strategic direction and position it to meet the future needs of the market. The African elephant, a respected and instantly recognisable icon of its brand identity was retained. However, it was reinvigorated with some enhancements that communicate a robust evolution relevant to today’s marketplace.
The raised head of the elephant in our refreshed identity symbolises our promise to customers that, with us in their corner, they can face every financial challenge with confidence.
The deep blue colour represents momentum, innovation and evolution. These principles ensure that we continue to develop solutions that are at the heart of all their challenges. The raised foot of the elephant is a promise that we will always put our best foot forward for every one of our customers. The raised foot of the elephant signifies our commitment to always put our best foot forward for every customer.
This reflects a renewed commitment to all stakeholders—to continue setting the gold standard of value and excellence in financial solutions across Sub Saharan Africa.
The FirstBank Brand
At FirstBank, we recognise the importance of maintaining a “brand-first” mindset and culture, as a critical component of our business strategy. Our brand has evolved over the years, with strengthened brand muscles to match the constantly evolving expectations of today’s increasingly discerning stakeholders.
Our brand is at the heart of the holistic experience we deliver to our stakeholders perpetually, which is essential to retaining patronage and the competitive edge that keeps us in our position as market leader.
Our brand engages stakeholders and demonstrates an understanding of their busy modern lives and businesses, supporting their aspirations.
Hence, we have evolved for 132 years by respecting and upholding the shared heritage relevant not only to today’s modern Nigerians but also today’s modern world.
Our brand is therefore on a definitive mission to create a strong global presence in order to reinforce our position as the leading Sub-Saharan banking services group. We champion our brand to constantly strive to find a better way of driving our business forward, driven by our philosophy and people – our customers, our stakeholders, our employees.
We live by our beliefs and consistently strive to Inspire Understanding, Drive Collaboration, and Build a Better Way to unify and strengthen our brand to delight all stakeholders. Consequently, we work daily to implement best practices through our culture and ultimately enable our employees to understand customers’ needs and respond effectively.
Our brand purpose is to always put our stakeholders, customers and partners at the heart of our business, even as we are poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with our brand vision “To be the first partner of choice in building your future”.
Our brand promise is thus to always deliver the ultimate “gold standard” of value and excellence. Our financial services knowledge and practices position us to understand our customers and surpass expectations by continuously improving service delivery.
This dedication to delivering the gold standard is anchored on our core values of Entrepreneurship, Professionalism, Innovation and Customer-centricity (EPIC), to position “You First” in every respect.
The iconic African elephant has been a robust symbol of strength and growth, reinforcing the organisation as a clear leader in the financial services industry. The elephant is the respected and instantly recognisable icon of the FirstBank brand identity and as such, we value the trust, approachability and stability that this represents.
Our refreshed corporate identity retains the elephant and re-ignites this iconic symbol with a number of enhancements that accentuate a robust evolution relevant for today.
Our brand language is the visual and narrative look and feel of our brand. It is the essential combination of the logo, images, fonts, pattern, icons, colours, symbols, identity and words.
The new colour palette is a clear reflection of our brand personality and tone of voice whilst robustly portraying our premium positioning. It evolves the FirstBank trademark blue to reflect richer and more premium equity and combines it with new complementary colours.
In putting “You First” we promise to be:
- There for you and committed to you, our customers and stakeholders
- A financial solutions group that listens, understands and connects with you as people
- A financial solutions group that will deliver the relevant experiences that exceed your expectations
- A financial solutions group that has the products and services that meet the diverse needs of modern Sub-Saharan Africa
- A financial solutions group that you can trust and rely upon
- A financial solutions group that is there as a constant financial partner throughout our customers’ lives