SPARK
Start Performing Acts of Random Kindness (SPARK)
Reinforcing the Core Values of Humanity
SPARK is a values-based initiative designed to raise consciousness that we can choose to be kind. SPARK, which was introduced in the maiden edition of the Corporate Responsibility and Sustainability (CR&S) week in 2017, espouses reigniting our values which appear to be eroding fast. The initiative focuses on creating and reinforcing an attitude of going beyond just meeting the material needs of people who are unable to help themselves, to showing compassion, empathy and affection.
Impact Nuggets
In implementing SPARK, we have made an impact in the following;
- Partnered with over 22 charities/foundations including the Down Syndrome Foundation; Sickle Cell Foundation; National Association of the Blind; Nigeria Red Cross Society; Pacelli School for the Blind and Partially Sighted; International Women Society.
- Supported 100 beneficiaries including petty traders who received a capital boost, students who received school fees support and people with health challenges who got various forms of assistance.
- Provided disaster relief support to over 600,000 internally displaced Persons in North East and Benue flood victims.
- Saved lives, including that of Ijeoma, who required a corrective heart surgery costing ₦4 million. Through the SPARK initiative, and in partnership with Vama Wave Foundation, she successfully underwent surgery in India.
